Business Woman of Today.

International Women’s Day, celebrated every year on March 8, was earlier known as the International Working Women’s Day, did you know that? It was celebrated for the very first time in 1909 as a social event in the city of New York.

This day is celebrated as a salute to all the woman from every economic and political background for their love, patience and hard work.

There are certain characteristics that are typically associated with the term ‘soft’. Some of these are- the ability to be pleasant, which is not gender specific, but works wonders. Flexibility, to use your non-verbals in terms of eye contact, your interpersonal skills that keep the audience, client or employees engaged and even your smile. It’s also your energy. People want to work with people that they can feel positive energy with. A lot of times, people get promotions based on who likes them, who they engage with, and who they network with, instead of being promoted for their skill-set. It makes a huge difference. A woman who is sure of herself, often comes with all of these traits and more!

Owning your own business is largely enjoyed by men, who make up an estimated 71% of business owners in the U.S. It is often touted as the ultimate coup in the working world. You pursue projects you’re interested in, set your own hours, and maybe work in your pajamas. Obvious challenges aside, it sounds like a pretty nice gig. But the ownership of this might slowly be changing. A recent report shows that about 29% of America’s business owners are women and are steadily increasing their presence in the world of small-business ownership. That’s up from 26% in 1997.

Women entrepreneurs are having a tremendous impact on the small business landscape nationwide and we are all proud of them. Today there are uncountable and unstoppable female entrepreneurs making their dents on the world. The number of women-owned firms has grown 68% since 2007, compared with 47% for all businesses. Women have been noted to start entrepreneurship at a young age and become successful sooner than the average noted age. Given the current situation across the world, when a lot of purchasing occurs online and social-media usage can really make or break a business, starting young in founding your business can mean that those businesses might have a competitive advantage. Their owners are more in touch with their customers. Growth has been particularly rapid among black and Hispanic women, who now make up about 14 and 11% of total women-owned businesses, respectively. Increasing educational attainment by these women has also enabled them to choose entrepreneurship instead of other paths.

The growing prevalence of female entrepreneurs of all races didn’t happen by accident. The Small Business Jobs Act of 2010 and the Women’s Equity in Contracting Act, both of which seek to help businesses headed up by women win more government contracts, are just two examples of legislation that have likely helped spur growth. Legislation targeted at women and minority small-business owners has really helped to boost revenues and help more businesses get into the industry. Yet, such policies cannot take all the credit for the success of today’s female entrepreneurs because they have not and they cannot solve all the challenges inherent to being a female business owner. For e.g. women-owned businesses make only about 25 cents for every dollar their male counterparts earn. That’s a much larger gap than the one that exists in the overall labor market. And this also means that a woman-owned business puts in 75% more of almost everything, to earn as much as a business owned by the other gender.

Yet, like all other business owners, women too have to find funding for their ventures, in order to continue to be competitive and grow. A study says that alarmingly, women entrepreneurs are increasingly being turned away by banks for small business loans. However, the good news is that technology-driven financial lending sources are still there for you to use. You still have the option of online loans, peer-to-peer loans and crowdfunding. While not widely known or used, there are also government grants. These grants are another great option for women seeking extra funding for their business ventures. They just take a little more work.

We provide resources to help women entrepreneurs launch new businesses, grow their businesses and compete in the global marketplace. Enrol today for our free one hour session on financing and advertising opportunities. We’re here to help you succeed.

HyperEffects wishes all the beautiful women out there a very happy women’s day. May the power be with you!