Selling the Right Way

Selling the Right Way.

In sales remember the golden rule of you have two ears and one mouth, and therefore you should listen twice as much as you talk. The most effective salespeople listen much more than they talk, letting the prospect talk about their, lifestyle, concerns, needs, activities and how they want the product or service to work for them.

Passion

The keys are to be enthusiastic, ask good questions to move the sale forward, and listen twice as much as you talk. So, be enthusiastic but don’t talk more than your prospect, and certainly don’t drown out the useful information the prospect will be giving you about how they want you to engage with them during the sales process.

Knowledge

Making something up when asked a question that you don’t know the answer to, is the worst thing you can do. Instead of making something up, say, “That’s a great question. To give you the correct answer I will need to talk to an expert at our company.” This helps gain your client’s trust and protects you from saying something that is incorrect and could get you or your company in trouble.

If possible, make a phone call right there in front of them to show that you have their best interest in mind and you really want to find the correct information they need right away. Make sure that you find out the correct answer for them and let them know as soon as you find the answer.

Endorsement

Ever noticed how the promoters of a movie start releasing teasers of ‘behind the scenes’ activities of stars while shooting for the movie, before the release? The world is hungry for creative ideas. So many times, we stop our work mid-way and sit down to watch those sneak peeks, don’t we? Be innovative in exaggerating your skills in a humorous manner, like, you may show a vacuum cleaner that your company makes, sucking up an elephant, a mobile phone or a bacteria cell.

 

Social media is so multimedia centric; it forms an integral part of the world web today. Offer a sneak peek of new services, products or features online to get critical feedback from the customers who are seriously interested in your product/service, to help smooth the launch and build excitement and demand even before the product is out in the market. This is sure to boost the sales of your company a hundred-fold. Just be creative in your approach.

Presentation

As a sales person, you will be subjected to countless presentations. Make the most of your presentation by telling them how they will benefit from your product or service until they know how your product or service relates to their specific situation. Giving the prospect information that is irrelevant to them will make them lose interest sooner than later. They don’t care about your financial backing or who your clients are.

Prospect

Even the most seasoned sales professional makes mistakes from time to time. Avoid the common blunders and increase the likelihood of closing the sale. Prospecting is one of the most common mistakes independent businesses make. When business is good, many people stop prospecting, thinking that the flow of business will continue. However, the most successful salespeople prospect all the time. They schedule prospecting time in their agenda every week.

Attitude

Gratitude and humbleness will take you a long way in the small business industry and open doors to success, so will sounding professional and politically correct. It is good to plan well in advance while rolling out sales on your store. With the growing technology, online sales have become really important and hence, customers look forward to them. Every small business owner will eventually have an online store, so they are able to make their product known locally, nationally and internationally. It is important to watch your attitude all the time because it is easily seen by prospects physically as well as online.

With the advent of Internet, the online virtual world has become much easier to reap benefits from. One of the important ways to benefit from the virtual world is through online sales. If you are a small business owner reading this article and wondering how to get a website for your business, contact HyperEffects. We have the answer to all your website creation and maintenance issues and queries.

 

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